This is a hands-on, execution-first B2B growth role. You will own and produce the marketing work – not manage vendors who do it, not delegate down, not strategize without shipping.

You’ll receive strategic direction from our Fractional CMO and translate it into high-output execution across SEO, content, ABM, email, LinkedIn, and CRO. Your work directly influences pipeline, not just traffic.

If you’re looking for a role where you manage people or approve work — this isn’t it. If you’re someone who opens HubSpot in the morning and closes it with tangible output – read on.

CORE RESPONSIBILITIES

1. Account-Based Marketing (ABM) — Primary Focus

• Build and execute vertical-specific ABM campaigns targeting hospital systems, pharmacy groups, labs, and specialty providers
• Own target account lists: sourcing, segmentation, and ongoing maintenance
• Coordinate content, email, and LinkedIn touchpoints into cohesive account-level plays
• Map campaigns to funnel stages (awareness → engaged → MQL → SQL)
• Track account engagement signals and hand off to sales at the right moment
• Continuously refine ICP targeting based on closed-won patterns

• Execute on-page SEO across all content: metadata, headers, internal linking, schema
• Produce and optimize blog posts, service pages, and landing pages from keyword briefs
• Audit and update existing content to improve rankings and relevance
• Monitor keyword movement and organic traffic performance weekly
• Identify content gaps by vertical and funnel stage

• Write and publish B2B content grounded in the StoryBrand framework — positioning our prospects as the hero, GO2 as the guide
• Produce blog posts, case study drafts, one-pagers, and nurture content with clear narrative arcs
• Develop vertical-specific messaging that speaks directly to pharmacy directors, lab managers, and hospital procurement teams
• Translate compliance and operational advantages into buyer-relevant language

4. CRO & Landing Pages

• Build and optimize landing pages for ABM campaigns, paid traffic, and SEO
• Test and improve CTAs, form structures, and page flows
• Coordinate with PPC agency to ensure ad-to-page message match
• Monitor conversion rates and iterate with data, not instinct

5. Lead Nurturing & Lead Scoring

• Build and manage multi-touch nurture sequences in HubSpot by vertical and funnel stage
• Develop and maintain a lead scoring model that reflects real buying intent signals
• Ensure MQL thresholds are calibrated to actual sales-readiness, not just activity
• Create re-engagement flows for cold and stalled leads
• Build sales enablement sequences that support rep outreach at the right moment

6. LinkedIn & Audience Building

• Own GO2’s LinkedIn presence — organic content calendar, thought leadership posts, company page growth
• Build and grow targeted LinkedIn audiences for ABM and retargeting
• Execute LinkedIn outreach sequences and sponsored content in coordination with ABM plays
• Grow follower base and engagement among ICP decision-makers
• Repurpose content across formats: articles, carousels, short posts, video clips

7. Email Marketing & Newsletters

• Manage all outbound and lifecycle email in HubSpot
• Produce a regular B2B newsletter that builds authority in healthcare logistics
• Write and optimize subject lines, preview text, and body copy for engagement

WHAT THIS ROLE DOES NOT OWN

• Paid search strategy (Google Ads / Bing) — handled by external agency
• Budget approval or vendor contracts
• Brand identity or rebrands
• People management

REQUIREMENTS

• 5–8 years of B2B marketing experience — full stop; B2C experience does not transfer here
• HubSpot proficiency is mandatory — workflows, sequences, lead scoring, lists, reporting, pipelines; you must be able to demonstrate this
• Proven experience executing ABM campaigns (not just awareness of the concept)
• Strong SEO fundamentals with demonstrated organic growth results
• Excellent English writing ability — you are producing copy that reaches C-suite healthcare buyers
• Experience with StoryBrand framework or equivalent narrative-driven messaging methodology
• Comfortable working independently with async direction from leadership
• Languages: Fluent English communication skills

PREFERRED

• Background in healthcare, SaaS, logistics, or professional services
• Experience with LinkedIn Sales Navigator or similar prospecting tools
• Familiarity with HubSpot lead scoring model configuration
• Experience writing for niche B2B verticals (not consumer brands)

• ABM campaigns live for at least 3 target verticals
• Lead scoring model built and validated with sales
• Organic traffic increasing month-over-month
• Email sequences operational for top 3 ICPs
• LinkedIn engagement and follower growth trending upward
• MQL volume and quality improving against baseline

INTERVIEW PROCESS: 2–3 online rounds

JOB LOCATION

• Fulltime office/hybrid/remote working
• Office location: IPC Tower, 1489 Nguyen Van Linh, Tan Hung Ward, HCMC (opposite SC Vivo City, District 7)

WHAT WE OFFER

• Competitive salary with 13th-month bonus
• 100% salary during probation
• Fully paid for Social Insurance & PVI Health Insurance, yearly health check
• Tech gear provided
• 12-15 days of annual leave
• Onsite training opportunities in Australia