Digital Marketing
Content & Digital Media Specialist (USA)
We’re looking for a Content & Digital Media Specialist who understands both content strategy and paid media performance to help bring our content IPs to the right audiences at the right time.
Are you passionate about film, TV, OTT, and digital content? Do you enjoy turning great stories into high–performing digital campaigns? Please join us if you are below
Contents (Media) Knowledge
- Strong understanding of film, TV, OTT, and digital content ecosystems
- Knowledge of content lifecycle: development, marketing, release, and long–tail monetization
- Ability to position content IP based on genre, audience demographics, and market trends
- Understanding of audience behavior, fandom culture, and content consumption patterns
- Familiarity with content rights, release windows, territorial distribution, and platform requirements
- Experience handling creative assets such as trailers, key art, stills, and promotional clips
Digital Advertising Knowledge
- Solid understanding of digital ad platforms including Google Ads, Meta (Facebook/Instagram), YouTube, TikTok, and X
- Knowledge of paid media strategies for content promotion (awareness, engagement, conversion)
- Ability to plan, execute, and optimize digital ad campaigns across multiple platforms
- Understanding of targeting, retargeting, lookalike audiences, and audience segmentation
- Experience analyzing performance metrics such as CPM, CPC, CTR, CPA, ROAS, reach, and frequency
- Knowledge of A/B testing creatives, copy, and audience targeting to improve performance
Integrated Application
- Ability to align content strategy with digital advertising goals
- Experience optimizing trailers, clips, and short–form videos for ad performance
- Understanding how digital ads support theatrical box office, OTT viewership, and brand growth
- Ability to adjust campaigns in real time based on data and audience response
Language:
- Fluent English communication skills
INTERVIEW PROCESS: 2–3 online rounds
JOB LOCATION: Fulltime office/hybrid/remote working
- Office location: IPC Tower, 1489 Nguyen Van Linh, Tan Hung Ward, HCMC (opposite SC Vivo City, District 7)
WHAT WE OFFER
- Competitive salary with 13th-month bonus
- 100% salary during probation
- Fully paid for Social Insurance & PVI Health Insurance, yearly health check
- Tech gear provided
- 12-15 days of annual leave
- Onsite training opportunities in Australia