From talent shortage to growth engine: Inside Accent Group’s offshore transformation

With 800+ stores and 34 brands, Accent Group is a leading footwear and lifestyle retailer in Australia and New Zealand. As digital demands grew, local talent shortages made it harder to scale quickly and cost-effectively.

To overcome these challenges, Accent Group partnered with Away Digital Teams to build outsourced teams in Vietnam. What started as a resourcing solution soon became a strategic extension of their business, driving impact across Digital, Finance, Supply Chain, and more.

Inside this case study, explore how Accent Group:

• Navigated Australia’s talent crunch
• Scaled team with dedicated offshore talent
• Created long-term impact across digital and operational growth

Discover how the right offshore team helped Accent Group move faster, grow smarter, and build lasting resilience in a fast-moving retail landscape.